I’ve always thought that making a company logo is the most difficult part of marketing or starting a business (along with choosing the perfect name for a company).  Perhaps it doesn’t have to be so tough with the right designer.  But what makes it so difficult?  It’s the fact that once you choose a logo, its hard to go back - especially if you’ve branded yourself all over, including your corporate identity package (letterheads, envelopes, business cards), company clothing, billboards, flyers, etc.  Everyone wants the perfect image to represent their brand and company.  It’s no surprise that many of us are therefore so picky when it comes to designing our logo.

A logo can be very simple or very detailed.  Some of  the most well known logos in the world are as simple as it gets.  For example, the swoosh for Nike, or Ford’s logo.  A good logo, generally tends to be one that can easily be replicated anywhere and on any particular object.  Even though many of us enjoy the simple method, some of us prefer a more detailed and perhaps ‘flashy’ approach when it comes to our brand.

Some of us have a perfect idea of what we want our logo to be and represent.  Others have no clue and need a designer to do the bulk of the brainstorming and create concepts for review.  The trick is to find a designer that you will be able to work with and who can create a brand that will leave you completely satisfied for the rest of your company’s existence. 

This one is probably a no brainer, but it must be said: when choosing a logo designer look at their portfolio of logos.  Even if the designer has 100’s of different logos; if barely any of them spark your interest or are unappealing than the probability of them designing you your dream logo is highly unlikely.  Make sure the designer has a similar style to what you’re looking for.  Are their logos very cartoon like, sharp and professional, trendy or gothic?  Keep in mind though, that every client has their own specific requirement and taste.  You might be looking at something that another person likes very very much.  It might also be a good idea to ask the designer for references and speak with some of their past clientele.  

Please remember, don’t settle for a temporary solution or a half fast job, or an ‘average designer’.  You will regret it later once you’ve branded yourself.  Do your due diligence and get it right the first time!  Your business deserves the perfect logo and corporate identity. 

When you’re starting a new business, the design of a complete corporate identity package is one of the first and most important steps. Effectively branding a business is a challenging and extensive process. For those who don’t know, a corporate identity package includes the design of your logo, business cards, letterhead and envelopes. Your corporate identity package is your company’s “personality”. Your logo and business cards are the face of your business, and should immediately tell people who you are, what you do, and what your company’s purpose is.

When designing a corporate identity package, many elements must be taken into consideration. For logo design, one must think of the use of lines, shapes, font, typeface, color, size, and the meaning of each of these elements. Business cards are one of the most important parts of the corporate identity package, if not the most important, because in many cases, this is the first thing people see. You need to impress new contacts with your business cards, and accomplish the “next step”, whether that be a visit your website, a phone call, an email, or a fax. Your full corporate identity package needs to visually communicate your message effectively to all potential clients, partners, customers, etc.

WebStar Multimedia employs professional and talented designers who are experts in their field. Each designer has an excellent vision and creates corporate identity packages which come together very nicely – business cards match the logo, which matches the letterhead and envelope, which correspond to the business cards, etc. A well-rounded corporate identity package is very important to each and every business. All aspects need to compliment and match one another to encompass all areas of your business.

WebStar Multimedia’s designers will not stop working on a project until clients are 100% satisfied. This is fantastic news for clients because they can take their time and feel entirely unpressured, as they work towards a perfect final product. Client satisfaction comes first at WebStar and all staff members live and breathe this commitment to their clients. In a world where it seems as though good customer service is a dying trait of businesses, it is both relieving and refreshing to feel the exact opposite at WebStar.