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Social Search Engine Optimization - September 25th, 2008

Social Search Engine Optimization, or simply Social SEO has become the new buzzword for search engine marketers.  According to various SEO professionals – directory submissions, link building and other SEO practices are slowly becoming a thing of the past and we must begin moving towards new strategies, if we plan to stay competitive. 

Ideally, you can still carry on traditional SEO strategies, but also incorporate new ones.  If you want to compete in tomorrow’s SEO world, than social SEO might be your best bet.  Social SEO can be defined as a method used to promote your site by creating awareness on social network sites such as Facebook, MySpace, Youtube or bookmarking sites such as Del.icio.us and Digg.  Social media types include forums, blogs, message boards, wikis and pod casts. 

Anyway you can create a ‘buzz’ around your site, you are surely guaranteed to bring in traffic.  If you have good content, people will link to you.  You can even consider Social SEO as a form of link building.

Best way to start your Social SEO campaign is to register on sites such as Facebook, MySpace and create a company or website profile.  Add pictures, write descriptions and put links up to your website.  You can also register at bookmarking sites and ’tag’ your own website.

Just remember, the more profiles you have, the more you ‘tag’, the more traffic you will get…and ultimately, the higher your search engine ranks will be.